What Is Ideal Protein

What is Ideal Protein ?


Ideal Protein is a four-phase medically designed weight loss program that focuses on sparing your lean muscle mass while preferentially burning fat. The average person loses approximately 1 – 2 kilos per week while on the first phase of the program, based on validated science for safe weight loss. At our clinics, you are under the supervision of a licensed healthcare practitioners  and a coach whom you will meet with weekly while on the protocol. During these weekly visits, your coach will track your weight loss progress by looking at your weight, body fat percentage, measurements, and reviewing your food journal. Beyond weight loss, your coach will work with you to achieve a healthier lifestyle by maintaining your weight over time.

Ideal Protein is about much more than just losing weight. The Ideal Protein Protocol is about getting your life back and regaining your health and vitality.

What makes the Ideal Protein protocol different is that through several temporary phases, you are transitioned into a natural maintenance, eating the foods you purchase and cook yourself.

You will not be forced to choose between spending a lifetime eating pre-packaged food or regaining most of your lost weight back again. While the Ideal Protein program has a definite end, both you and your body will be well-equipped for lifelong maintenance the natural way.

How does Ideal Protein work?

Ideal Protein brings our relationship with food back to its fundamentals.

The body has three sources of energy from which it draws to meet its metabolic needs: 

Carbohydrates, Protein and Fat

Chronologically, the body will first draw on its carbohydrate reserve before turning to protein and fat.

During the weight loss phases of the Protocol, we limit carbohydrate intake to encourage the body to turn to its fat and muscle components for energy.

By eating Ideal Protein high bioavailablity protein foods, the Protocol helps to support muscle mass and teaches you how to develop smarter eating habits and lifestyle choices, to help maintain your weight after weight loss is achieved.

The Ideal Protein Weight Loss Protocol is not a high-protein diet. It simply offers a variety of good quality, no GMO, no transfats and no preservative protein-based foods that are easily assimilated.

The Protocol is broken down into 4 Phases:

Phase 1 – To be followed until 100% of your weight loss goal is achieved

The focus of the first phase is on weight loss and wellness. In this phase, you will deplete your body’s carbohydrate reserves and transition it to utilizing your fat reserves and protein. Adequate protein consumption will protect your muscle mass and allow you to shed the pounds. In this phase, you will consume some Ideal Protein foods or drinks in addition to your own food.

Phase 2 – 14 Days

Now that weight loss goals have been met; you will begin this 2-week phase that gradually reduces the number of Ideal Protein meals you consume and begin increasing your calories by incorporating more lean protein (meat, fish, chicken, eggs, etc.) back into your diet.

Phase 3 – 14 Days

Phase 3 is a transition stage from weight loss to weight stabilisation. You will be reducing your breakfast Ideal Protein meal and you will begin reintroducing several of the complex carbohydrates (fruit, dairy, grains) that had been restricted. In Phase 3 you will gradually reintroduce certain complex carbohydrates and healthy fats, helping your body adjust to intake and immediate use of carbohydrate energy as opposed to storing it.

Phase 4 – Lifestyle Living

This final phase is simply focused on learning to live and eat properly. You will be taught how to self-balance carbs, proteins, and fats–to keep your body functioning and retaining a healthy weight. Ideal Protein is not merely about healthy food choices.


Phase 1 – Weight Loss – Burn Fat

To be followed until 100% of your weight loss goal is achieved

  • 3 Ideal Protein foods per day
  • Dinner: 230grams of whole protein
  • 4 cups of select vegetables
  • Unlimited raw vegetables and lettuce

Phase 2 – Healthy Transition

To be followed for 2 weeks

  • 2 Ideal Protein foods per day
  • Lunch: 230grams of whole protein
  • Dinner: 230grams of whole protein
  • 4 cups of select vegetables
  • Unlimited raw vegetables and lettuce

Phase 3 – Pre-stabilisation – Body Reset

To be followed for 2 weeks

  • 1 Ideal Protein food per day
  • Breakfast: Whole protein, Healthy Fat and introduction of Carbohydrates
  • Lunch: 230grams of whole protein
  • Dinner: 230grams of whole protein
  • 4 cups of select vegetables
  • Unlimited raw vegetables and lettuce

Phase 4 – Lifestyle Living – Freedom

  • Phase 4 is our structured approach to stabilisation and maintenance, also called “Lifestyle Living”. It is a 12-month stabilization period, with ongoing support to help you maintain your weight loss success.
  • Learn to maintain your new shape
  • Long lasting results

The Difference of Ideal Protein Protocol?

The centre piece of our weight loss protocol – Is our Amazing Variety of Delicious Foods!

During your journey, you will have many choices to pick from our huge variety of Ideal Protein foods.  They are quick and easy to prepare and available in a variety of textures, tastes, and flavours to suit everyone.

Ideal Protein puts the training wheels back on your body, returning it to a state where protein and excess fat reserves are used for energy as opposed to relying on too many carbs. Most people know the more muscle you have, the more calories you burn.  That is why we protect you muscle with an ideal amount of protein for your body. Too little protein and you lose muscle, too much and it can be negative to your health. The Ideal Protein Diet is ideal because you  consume the right amount of protein for your bodies needs for energy while building and preserving lean muscle mass.

Our medically supervised program helps make sure we monitor you progress, every step of the way.  Our program is tunned to your individual needs while offering support to prevent common pitfalls and failure.  Our Ideal Protein foods are available in our authorised clinics and centres across Australia.


What is the Cost Vs. Value of the Program?


Your investment in Ideal Protein’s program will improve your health and wellbeing.  Our high bioavailable available protein foods, made from the highest quality ingredients, has 7 meals per box.  The value you receive for your investment is losing weight and improving your health and having a much greater quality of life.  This goes way beyond just losing a few kilos.  Your enrollment in the program, will include an initial coaching fee.   This covers all your weekly visits and Practitioner supervised coaching,  You will buy your Ideal Protein foods which range from $5.70 to $6.30 per meal. The amount will be determined by which phase of the program you are on:

  • Phase 1 – Expect to purchase 3 boxes each week 
  • Phase 2 – Expect to purchase 2 boxes each week
  • Phase 3 – Expect to purchase 1 box each week
  • Phase 4 – You will purchase items as you’d like or as needed

Begin your amazing transformation.

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